Latimmier is a Helsinki-based ready-to-wear label designed for anyone who wants to express masculinity with their clothing.
Latimmier was launched in January 2022 at Pitti Uomo 101 by founder and creative director Ervin Latimer. Latimer is an alumni of the prestigious Aalto University fashion and textile design program, and his prior design positions include the likes of 1017 Alyx 9SM and Heliot Emil.
Latimmier's design story is rooted in the queer legacy of ballroom, and in the dissection of historically masculine silhouettes and materials with a contemporary approach. We challenge both who can perform masculinity, and what kind of clothing can be used to do that.
We aspire to combine questions of identity with social and ecological sustainability in order to generate better practices of producing, consuming, and working with fashion.
Our vision is to expand the notion of masculinity through design and creativity, and ultimately help redefine how we approach gender in everyday life.
Latimmier - For the Performance of Masculinities